Topics in September 2021

Marketing Communications in Cybersecurity

Looking at communications within the field of cybersecurity amid concerns about hacking and risks of cyber attacks. Here is and example of an article on Linkedin on marketing communications in Cybersecurity. Here are 7 companies with different products and services aimed at improving different levels of a company or organization's cybersecurity.

Marketing to Investors

Listen to Company Results Audio

Investor calls are a different type of communications so it can be useful to learn about how companies market themselves and their investment results to their investors. Explaining about your company's products and services are a part of marketing communications (marcom), but it also encompasses understanding the use cases that your customers will face. Creating good content and posting it on social media and websites are a way of engaging with potential users as a part of marketing communications.

Checkpoint - 9/14/2021

Proofpoint

Palo Alto

Fortinet

Trend Micro

FireEye

Finding Jobs in Asia

Click here

Even a Resume for a job can be a form of marketing communications, except that the items you are marketing are your experience and skills in order to find a new job. Marketing communications internationally often can involve understanding how your message plays in each country's language, and making sure it is accurately understood.

Using Content in Articles for Website Visitors

Article Example

Looking for a job in Japan, via this page also would involve researching both specific job roles listed on online job boards or via recruiters, and doing research on specific companies.

Sharing code or text

Code on Github

As a way of marketing yourself, and showing familiarity with technology, you can share code or text that you have written on popular code-sharing sites like Github. It can be for a personal project that others might find useful, so you leave it available on a public site for downloading or sharing.